A ONE OF A KIND RING for your one of a kind love Learn More!


ReedsJenss makes it as easy as possible to walk down the aisle. From incredible diamonds from the worlds cutting centers to exceptional service during your bridal registry to custom design of your engagement ring and wedding bands, we're with you every step of the way.


One-of-a-kind pieces with a story to tell
Discover our collection of antique and estate jewelry. Every piece is selected for its remarkable character, style and condition.


Buffalo Themed Glassware
Shop our best selling collection of barware - available exclusively at ReedsJenss!

Birthstone of the Month

The peridot is one of the world’s oldest mined gemstones and one of the few gemstones that only come in one color. The peridot represents light, healing, prosperity and happiness. Historically, the peridot is said to have magical powers and ward off evil spirits and night terrors when set in gold.

Reeds Jewelers and Jenss Decor - the perfect marriage

Reeds Jewelers first opened its doors in 1912 in Niagara Falls, NY.   Since then, Reeds Jewelers has expanded to nine stores in four states, becoming the brand you know and love today!

Reeds Jenss was an idea devised by the owners of Reeds Jewelers and Jenss Decor to join forces and become one of the few stores nationwide to house the finest in jewelry, gift-ware and home decor under one roof.

We are proud to be able to accommodate you from your engagement ring to your wedding registry and beyond! 


One of a kind diamonds

When you're ready, we're ready to help you find your perfect engagement ring! Our unique way of buying diamonds ensures that you get the highest quality diamond for the best price.

Jeffrey Zimmer, President of Reeds Jewelers, has made it his mission to travel the world, hand-picking each diamond to ensure they are responsibly sourced and of the highest quality. Most jewelers use a middle man to purchase their diamonds in bulk, leading to higher prices and uncertainty as to where the stones are actually from. Instead of following this traditional route, Jeff visits the world’s most reputable cutting centers, sorting through their diamonds one by one to find those worthy to be showcased in your ring. No middle man means you get the best quality diamond, for the best price.

Since every diamond is hand selected, each of our engagement rings are uniquely graded and priced based on the individuality of the stone. Every single one of our diamonds at Reeds is one of a kind. Therefore, it’s nearly impossible to picture our entire inventory on our website. While you're here, take a look at the limited selection of engagement rings we have available to browse online, but better yet visit any of our stores - one of our GIA certified diamond experts will be thrilled to work with you to find or create your perfect ring.

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