A ONE OF A KIND RING for your one of a kind love Learn More!


With eight locations spanning three states, we offer more than just high-quality diamonds and designer brands. Our appraisal services, in-house custom jewelers, and GIA certified experts ensure a one of a kind experience. Click here to view our hours and find a location nearest to you!


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We travel the world to bring our clients the highest quality and honestly procured diamonds available. Shop our amazing selection of diamond engagement rings today; she's sure to say yes to a ring from Reeds Jewelers.


ReedsJenss makes it as easy as possible to walk down the aisle. From incredible diamonds from the worlds cutting centers to exceptional service during your bridal registry to custom design of your engagement ring and wedding bands, we're with you every step of the way.

Birthstone of the Month

Precious opals are a truly unique gemstone available in a variety of colors. The internal structure diffracts light, which allows the opal to take on the numerous colors such as white, grey, red, black, yellow, pink, olive, and brown. Medium to soft in structure, the stone requires tender care. Traditionally opals signify purity, hope, and innocence.

Reeds Jewelers and Jenss Decor - the perfect marriage

Reeds Jewelers first opened its doors in 1912 in Niagara Falls, NY.   Since then, Reeds Jewelers has expanded to nine stores in four states, becoming the brand you know and love today!

Reeds Jenss was an idea devised by the owners of Reeds Jewelers and Jenss Decor to join forces and become one of the few stores nationwide to house the finest in jewelry, gift-ware and home decor under one roof.

We are proud to be able to accommodate you from your engagement ring to your wedding registry and beyond! 


One of a kind diamonds

When you're ready, we're ready to help you find your perfect engagement ring! Our unique way of buying diamonds ensures that you get the highest quality diamond for the best price.

Jeffrey Zimmer, President of Reeds Jewelers, has made it his mission to travel the world, hand-picking each diamond to ensure they are responsibly sourced and of the highest quality. Most jewelers use a middle man to purchase their diamonds in bulk, leading to higher prices and uncertainty as to where the stones are actually from. Instead of following this traditional route, Jeff visits the world’s most reputable cutting centers, sorting through their diamonds one by one to find those worthy to be showcased in your ring. No middle man means you get the best quality diamond, for the best price.

Since every diamond is hand selected, each of our engagement rings are uniquely graded and priced based on the individuality of the stone. Every single one of our diamonds at Reeds is one of a kind. Therefore, it’s nearly impossible to picture our entire inventory on our website. While you're here, take a look at the limited selection of engagement rings we have available to browse online, but better yet visit any of our stores - one of our GIA certified diamond experts will be thrilled to work with you to find or create your perfect ring.

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