Privacy & Cookies Policy

Protecting your private information is our priority. This Statement of Privacy applies to https://reedsjewelers.com and Reeds Jewelers of Niagara Falls, Inc. and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Reeds Jewelers and/or Reeds include https://reedsjewelers.com and Reeds. The Reeds website is an e-Commerce site. By using the Reeds website, you consent to the data practices described in this statement.

Configure Cookies Consent

Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from www.rolex.com. In such case, Terms of Use, Privacy Notice and Cookies
Policy of www.rolex.com are solely applicable.

Collection of your Personal Information

In order to better provide you with products and services offered on our Site, Reeds may

collect personally identifiable information, such as your:

- First and LastName,

- Mailing Address,

- E-mail Addresses and

- Phone Numbers.

If you purchase Reeds' products and services, we collect billing and credit card information, including bank, credit card and debit card account numbers. This information is used to complete the purchase transaction.

We do not collect any personal information about you unless you voluntarily provide it to us by, for example, accessing this Site, sending an e-mail or initiating an online transaction. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

Use of your Personal Information

Reeds collects and uses your personal information to operate its website(s) and deliver the services you have requested. Reeds only collects personal information when you provide that information

Reeds may also use your personally identifiable information to inform you of other products or services available from Reeds and its affiliates.

Sharing Information with Third Parties

Reeds does not sell, rent or lease its customer lists to third parties.

Reeds may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Reeds or the site; (b) protect and defend the rights or

property of Reeds; and/or (c) act under exigent circumstances to protect the personal safety of users of Reeds, or the public. In addition, if all or substantially all of the assets of Reeds are sold, or if all or part of Reeds is sold, customer and related information owned by Reeds may be sold or transferred to the purchaser in connection with such sale or transfer.

Tracking User Behavior

Reeds may keep track of the websites and pages our users visit within Reeds, in order to determine what Reeds services are the most popular. This data is used to deliver customized content and advertising within Reeds to customers whose behavior indicates that they are interested in a particular subject area.

Reeds' uses screen-recording technologies in order to better understand how a user interacts with the Reeds website. This technology and data is used to understand ways that Reeds can improve the user experience.

Automatically Collected Information

Information about your computer hardware and software may be automatically collected by Reeds. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Reeds website.

Use of Cookies

The Reeds website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Reeds pages, or register with Reeds site or services, a cookie helps Reeds to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Reeds website, the information you previously provided can be retrieved, so you can easily use the Reeds features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Reeds services or websites you visit.

Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from www.rolex.com. In such case, Terms of Use, Privacy Notice and Cookies
Policy of www.rolex.com are solely applicable.

Links

This website contains links to other sites. These links are provide for your convenience. The inclusion of such links does constitute or imply any endorsement of such sites by Reeds, and your access to linked sites is at your own risk the content and privacy practices of linked sites is not under the control of Reeds and Reeds is not responsible for such content and privacy practices. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Security of your Personal Information

Reeds secures your personal information from unauthorized access, use, or disclosure. Reeds uses the following methods for this purpose:

- SSL Protocol

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Children Under Thirteen

Reeds does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website. For more information on laws protecting children’s privacy online, visit the US Federal Trade Commission’s website on the Children’s Online Privacy Protection Act (COPPA) at http://www.ftc.gov/privacy/privacyinitiatives/childrens.html.

E-mail Communications

From time to time, Reeds may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from Reeds or click on a link therein.