Our Niagara Falls Location is now Open
Tuesday - Saturday (11 am - 6 pm)
Virtual Appointments and Curbside Services Also Available
If you have any questions, please contact our Customer Service Department at 716-449-2771
We offer virtual appointments or contact-less curbside pickup for customers who are unable to shop with us in store.
Virtual Appointments can be made by clicking here or call (716) 297-4343
All associates are required to wear masks and wash their hands often especially after every customer interaction.We require all customers to wear a mask when visiting our stores
for your protection as well as the protection of our associates during your visit.
We ask that you take whatever precautions necessary to protect yourself and our associate during your visit.
We first opened our doors at this location in Niagara Falls, NY in 1912. We made it our goal to carry only the finest jewelry and hand picked diamonds. We can help you find the perfect piece of jewelry or help you choose from our one of a kind diamonds. Each diamond is carefully hand picked around the world and only of the highest quality. We ensure that our diamonds are responsibly sourced so that you can feel confident in the diamond you choose. Cutting out the middle man allows for us to provide you with the best services possible. We carry such brands as Alex & Ani, Art Carved, Bulova, Embrace the Difference, Frederick Goldman, Hunter's Hope, Michael Kors, PANDORA, Reeds, Scott Kay, Thomas Sabo, and more!
Reeds Jenss GIA Certified associates can assist you in all areas when looking for the perfect diamond engagement ring. They can educate you on color, cut, clarity and carat size so you can make the right choice. We also offer loan services and financing to assist you with your purchase.